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孙宇晨开启“星辰大海”计划 详解孙式“溢价逻辑”
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2021年12月，TRON DAO 创始人孙宇晨公开表示，他在当年6月以2800万美元的价格拍得蓝色起源“新谢泼德号”太空飞船的首飞座位。他决定将其转化为一整艘飞船的权益，同时发起“星辰大海”公益活动，在全球范围内招募5位对太空抱有热忱的人，与他一起飞入太空。
8月2日，天方燕谈发表《从餐桌到太空，孙宇晨的星辰大海》一文，对孙宇晨和他发起的“星辰大海”活动进行了深度评论。
文章提到，此次价值2800万美元的“星辰大海”可以看作是孙宇晨为人类未来付出的又一张“超额门票”，看似“天价”的数额实则是代表无数对太空有热忱的人们向未来递交的一张入场券。
首先，“星辰大海”计划带领5名成员共同飞向太空，在这一计划下，会有更多的人了解太空旅行这一新兴事物。文章认为，这其实很符合孙宇晨长期以来的风格。他对于自己坚信的东西，无论在早期有多么不被看好，孙宇晨都敢于下注，哪怕要付出超额溢价。
文章提到，渴望奔向太空的超级富豪并非只有孙宇晨一人。不少眼光超前的顶级企业家都对商业航天持续大量投入。微软联合创始人保罗·艾伦、贝佐斯、布兰森和马斯克都为商业航天的技术研发和日常运营投入巨资。布兰森和贝佐斯还选择亲自参与首飞“带货营销”。
“星辰大海”的前瞻性与孙宇晨在数字经济领域的拓展有着相似的创新内核。
作为“星辰大海”活动的发起人，孙宇晨是数字经济领域的代表性人物，其2018年创立的波场TRON目前总用户数已突破1亿，位列全球三大公链之一。2021年，孙宇晨还被格林纳达政府委任为常驻WTO代表、特命全权大使，身份更加多元。对此，天方燕谈表示，孙宇晨近年来频频跨界，进军元宇宙，收藏世界名作NFT......在他看来，这些看似天马行空的领域，即使现在它们充满争议，但也可能成为未来。
文章认为，孙宇晨此举将显著提升太空旅行在华人群体中的影响力，也有助于推动中国国内商业航天事业的发展。而早在去年该项计划发布之时，商业航天资深人士刘雨菲就曾表示，若此次飞行团队中能有中国国籍的游客，一起体验飞行，将会在中国大地上打开一扇新产业的大门，也一定会激励更多国外太空旅游服务商进入中国市场。
中国商业航天自2015年以来就进入了快速发展时期，2022年中国商业航天市场规模预计将突破1.5万亿元。前不久，海南商业航天发射场的开工建设和巨型星座的实质性启动，也标志着中国商业航天将迎来快速扩张的黄金发展期。据估计，到2029年，空间和卫星基础设施、应用和卫星连接收入将超过1万亿美元。
据悉，孙宇晨2800万美元的竞标资金已全部捐给蓝色起源的慈善基金会 "Club for the Future"，用于19个基于太空探索的非营利性慈善机构，以激励后代从事STEM职业，助力未来的太空生活。孙宇晨曾表示，“地球是我们这一代人生命的开始，而不是结束，目前的太空探索还处在一个早期阶段，太空旅行对普通人而言还是一种十分奢侈的体验，将其做成公益项目也是为了尽可能地帮助一些人实现太空梦想”。
来源：金色财经 |
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