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Shopify推出NFT门控商店 押注未来电商新趋势
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可以说，Shopify 正将 NFT 视为电子商务的未来。 Shopify 周三宣布，这家允许小型企业创建定制电子商务商店的在线购物巨头，将推出 NFT 门控商店，这是一项面向那些寻求让自家商店更独家的品牌的新功能。 在 Shopify 发布的公告视频中，一位旁白介绍道：“邀请你的社区进入一个认可并奖励忠诚度的世界。”视频中，一个玩滑板的女人穿过一个颜色淡雅的入口之后，变成了一个 Doodles NFT。 
“代币持有者连接加密钱包来解锁独家购物体验，从早期访问 NFT 发行和限量版收藏品，到独一无二的体验和其他惊喜。”视频解释道。 Shopify 的“gm”商店（门控商品，是 Crypto Twitter 上“good morning”的首字母缩写）目前处于测试阶段，只有那些持有现有 NFT 系列的用户才有资格申请提前访问。 不过，那些尚未获得批准的用户仍可以在 Shopthru 或 Single 等 NFT 门控应用程序中添加 Shopify 商店。 Shopify 透露，它已经与 Adam Bomb Squad、Doodles、World of Women、Invisible Friends、Superplastic、Stapleverse 和 Cool Cats NFT系列合作，以创建代币门控商店。 值得一提的是，Shopify 在今年 3 月曾先后将其推特头像更换为 Doodles NFT 作品和 Space Doodles 作品。 而在去年 12 月，Shopify 首席执行官 Tobi Lütke 曾在推特上展示其 ENS 域名，还将自己的推特头像换成 CryptoPunks NFT 作品。 除了在线代币门控，Shopify 还在实体店增加了“IRL”代币门控，这意味着只有合格的 NFT 持有者才能在该实体店购买选定的商品。 为什么这很重要？首先，这意味着 Web3 购物的未来是关于“exclusivity（专有权）”的。虽然 NFT 通常被过度简化为数字艺术或“jpg”，但这些表示资产所有权的独一无二的区块链代币越来越多地被用作会员通行证、活动门票和解锁特权的“钥匙”。 这并不是 Shopify 首次涉足 NFT 领域，实际上该公司进军 Web3 行业已有一段时间了。 去年 7 月，Shopify 总裁 Harvey Finkelstein 宣布，该公司现在允许其平台上的商家直接通过其商店销售 NFT。在此之前，其商家不得不通过第三方市场销售 NFT。首批提供 NFT 的 Shopify 商家之一将是 NBA 的芝加哥公牛队，该队推出了“Legacy Collection”系列 NFT，其中包括该球队的六枚冠军戒指。 之后在去年 12 月，Shopify 宣布增加铸造和交易 NFT 的服务。为了提供这项新服务，Shopify 与 GigLabs NFT 合作，该公司专门提供基于 Flow 区块链的 NFT 创建、铸造和交易工具。NFT 还可以通过与其合作伙伴应用程序合作，在以太坊、Polygon、Near 等其他区块链上铸造。 本文来自 |
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