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朋友，你听说过 " 元宇宙 " 吗？ 你想探索马尔代夫的海底吗？想在火星漫步吗？或是想在私人游艇上开 Party 吗？未来已来，在数字钢筋构建起来的元宇宙中，通过元宇宙的钥匙—— VR/AR 设备，人们随时随地可以置身另一个世界。 随着 " 元宇宙 " 潮流的兴起，各大互联网行业争先抢占赛道，构建各自品牌的元宇宙框架。按照目前业界对元宇宙的定义和期许，普遍认为元宇宙将会是互联网的未来，可以像移动互联网改变 PC 互联网一样，颠覆现有互联网的使用方式。 从硬件技术层面来讲，VR/AR 技术是目前最佳的现实与虚拟世界接口，VR/AR 技术将成为元宇宙的重要技术组成部分，而相关的设备则可以为元宇宙玩家提供沉浸式或超现实的交互体验。 随着元宇宙概念的兴起，VR/AR 技术的快速发展及应用将驱动人类向元宇宙迈进，虚拟增强现实行业生态即将进入爆发期。根据中国信通院数据显示，2020 年虚拟增强现实 ( VR/AR ) 终端出货量约为 630 万台，到 2024 年将达到 7500 万台，年复合增长率达到 86%;2020 年虚拟增强现实 ( VR/AR ) 行业市场规模约为 900 亿元，到 2024 年将达到 4800 亿元，年复合增长率达到 54%。 
在 " 元宇宙 " 潮流火热的当下，结合国内外多家布局元宇宙企业的数据，前瞻经济学人 APP 为您整理出一份详细的瞻周礼报，带您更深入地了解元宇宙产业的发展史。以下为本期数据报告看点一览： 数据皆来源于本期瞻周礼报 国内元宇宙布局历程 国内较早布局元宇宙业务的公司包括腾讯、网易、字节跳动等。早在 2020 年初，腾讯便已参投 Roblox1.5 亿美元 G 轮融资，并独家代理 Roblox 中国区产品发行。字节跳动分别于 2021 年 4 月和 6 月投资了元宇宙概念公司 " 代码乾坤 " 和买下 Pico。2021 年 11 月，百度更是宣布将于年底在元宇宙中举办 Create AI 开发者大会。 
国内代表企业元宇宙布局现状 腾讯属于国内入局较早的企业，参与元宇宙的策略主要是通过投资的方式实现。截至 2021 年，腾讯已通过投资等方式配备了大量的平台公司，硬件方面如 VR/AR 技术与平台 ( Epic 的虚幻引擎、Snap ) ，软件方面则更是覆盖了人们玩游戏、购物、学习和社交等多种需求。米哈游作为一家游戏公司，主要元宇宙应用包括成立逆熵工作室、与瑞金医院合作研究脑接口技术的开发和临床应用等，近日米哈游表示将投资首个元宇宙社交软件 soul。字节跳动、网易也纷纷布局元宇宙领域，字节跳动主要是通过并购 pico、光舟半导体等方式布局，网易则是通过开发沙盒游戏、投资虚拟社交平台 IMVU 等方式。具体布局如下： 
来源：金色财经 |
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