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区块链已经成为了大众的宠儿，很多人都开始研发区块链，很多行业大佬也正式加入区块链的行业中来。当我们有了一个优秀的区块链项目，该如何推广就成为了很多人烦恼的事情，由于国内竞争多，很多人选择到国外进行推广，那么区块链海外推广有什么方式吗?
一、海外社交媒体传播——社群沟通提升好感
当人们对一个品牌有了一定的认知，那么这个项目就成功了一半，如果你想要进行海外推广，不妨在海外的主要社交网站上进行推广，比方说推特、SNS、Instagram、脸书等等，你可以通过这些社交平台对项目推广。
二、海外媒体发稿——软文真的是非常古老的一种营销手段了
软文真的是非常古老的一种营销手段了，以至于在营销体系中越来越不受重视。但能够长期存在，就说明其效果还是有的。特别是区块链的起步阶段，一篇好的软文，很可能会带来惊喜。
至于软文的效果嘛，这就见仁见智了，毕竟它是一种很古老的方法了，它受限制的因素比较的多，例如发文网站的选择、发文的费用、项目团队等等。
三、海外KOL 信任背书——尤其是当用户面对的是一个陌生产品时
投资有风险，入市需谨慎，这是常识，尤其是当用户面对的是一个陌生产品时，那么如何让他们相信你的项目呢?这个时候红人要发挥作用了。行业红人玩儿法很多，有实力的企业会找行业权威人士为自己站台，活跃一点的会把自己的CEO打造成红人，比较务实的会找一些YouTube或忠实用户做说客，拍视频剖析项目或企业前景。
四、海外大屏投放——纽约时代广场纳斯达克+路透屏双屏联动
纳斯达克大屏展播活动将中国品牌推向纽约时代广场的纳斯达克大屏幕，并向世界展示了中国的品牌形象。
纽约，世界上重要的金融和经济中心，“时代广场”和纽约的中心，文化和金融的世界级地标，有着100多年的历史。它的位置在纽约曼哈顿。因为它的世界地位和名声，它也被称为“世界的十字路口”;纽约时报广场的标志性建筑纽约纳斯达克(NASDAQ)被广泛认为是“世界上的第一个屏幕”，因为它的屏幕面积大，对世界的影响也很大。对于数以千万计的中国企业家来说，时代广场的纳斯达克大厦象征着走向世界和成功的趋势。
以上就是区块链海外推广的一些方法，其实除了这些还有类似于线上广告之类的，其实方式还是很多的，如果你想在海外进行项目推广，不妨试一试上面的办法。
来源：金色财经 |
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