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火讯财经创始人龙典受访36氪：“数藏云”为中小品牌提供一站式NFT数字藏品解决方案
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近日，火讯财经创始人、中信出版社《数字化引擎》龙典就《搭上数字藏品这班车，企服公司迎来新一轮业绩爆发？》的采访主题接受了36氪的采访，深度解读企服公司在数字藏品东风下的生存之道，并介绍“数藏云”为中小品牌提供一站式NFT数字藏品解决方案。
龙典谈到，公有云厂商也在加速布局数字藏品相关企业服务的业务。他观察到，阿里云已在通过电话营销的方式，给潜在品牌用户推销自建数字藏品交易平台的业务。而龙典自己也联合了区块链、应用展示等技术提供方等角色，希望为客户提供整套数字藏品服务。
龙典称：“品牌做自己的数字藏品交易平台已经变成了跟当年建电商网站大致一样的需求了。在我看来，它已经是（品牌方）一个比较大众的需求。”龙典表示，“特步、绿地集团和智已汽车都在已有APP及小程序里自建了数字藏品频道。”
龙典还表示，他了解到云厂商所提供的数藏平台功能，也是按不同技术模块组合而成，价格大致在十几到数十万元级别。
“很多品牌综合算下来发现，淘宝、京东等平台赚了他们最多的钱。”龙典说，正是看到了中小品牌在这一块的需求，今年火讯财经联合超块链、倍轻松股份、竹子科技共同成立“数藏云”，为中小品牌提供包含基础云服务、实名验证、支付解决方案、上链及存储服务的一站式NFT数字藏品解决方案。
Hyperchain超块链创始人史兴国在在接受36氪记者采访时表示，“近半年差不多每个月客户合作咨询量都在翻倍。咨询转化率在变化，不过总体来看有4成左右。”
往更深层看，帮助企业建设私域流量池，是数字藏品更大的价值。龙典观察到，数字藏品平台或在未来承担品牌方的流量入口功能，直接对接品牌自己的线上商城。在海外，主流的品牌都有自己的网站承接消费者的购物需求，而在国内，电商平台几乎承接了大部分品牌的线上流量入口。在流量越来越贵的当下，品牌方要向电商平台交坑位费，搞各种营销才能获得流量。
据悉，“数藏云”已与多家平台达成合作关系，包括中医药特色垂类元宇宙“轻松小镇”、首个同步卫星存证藏品的“星愿宇宙”等，服务用户过百万，发布数字藏品数量达数十万个，其中包括中国中医科学院信息所IP授权的《本草纲目》、李时珍头像、映客星愿宝贝等；在未来数藏云还会与多家知名机构及品牌联合推出更多有特点且与实体经济融合赋能的优质项目。
原文链接为：https://mp.weixin.qq.com/s/yonyemRsDkaN5O2ng8WpMg
来源：金色财经 |
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