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8月28日，十五运门票正式开售！首批包括足球、体操、手球、跆拳道、水球等在内的17个项目低门槛开票，粤港澳三地首次实现“一个平台、三地购票”，线上线下同步启动，真正实现“一张票玩转大湾区”！这不仅是一场体育盛宴，更是观察广东体育产业高质量发展的窗口。南都大数据研究院本期“信心有数”带你看：广东体育产业如何“拉满弓，中靶心”！全省体育服务业占比近七成 刷脸健身成科技赋能体育缩影
! D4 y4 k( [7 F J! p广东体育产业有多强？“十四五”期间，广东体育产业总规模突破7000亿元，占全国1/5，领跑全国！更值得一提的是，广东体育服务业占比已提升至68.29%，产业结构持续优化，“广东智造”与“广东服务”正在深度融合。
: }, F% c" M4 w) U. H; m1 w科技赋能已成为广东体育的鲜明标签。深圳“室外智能健身房”火爆出圈，刷脸健身、实时数据分析成为标配，单月使用人次超300万；广州融创热雪奇迹室内滑雪场，凭借先进的温控与造雪技术，在南方城市打造出“冰雪爆款”，春节客流同比增长10%，还吸引超100批东南亚旅行团专程打卡。 E; n( w1 f; w" \6 y% l
赛事经济同样表现亮眼。佛山“西甲”足球赛期间吸引超100万人次观赛，带动文旅消费近10亿元；即将到来的十五运会，不仅实现粤港澳三地联动，更推动智慧服务、场馆升级、产业协同进入新阶段。广东正在证明：体育产业不仅是体育，而是新消费、新制造、新服务的融合成果。1 [. ^- |) X3 ]0 I& ?3 |' ^8 l& E, g
全国超20%体育“小巨人”在广东 全省规上体育用品制造业营收增5.7%
# E8 @9 l# ~" G/ H) C; {体育消费的热情，直接传导到产业链上游。广东体育产业背后有一批“专业化、精细化、特色化”的体育领域“小巨人”企业强势崛起。2024年，全国146家体育类国家级专精特新“小巨人”企业中广东占30家，占比超20%！
( Q% n2 c" j+ Z, h; w9 k这些企业不仅覆盖气膜体育场馆、VR竞技产品、智能穿戴设备、虚拟赛车装备、水上运动科技、骑行相机等研发制造，还延伸至运动康复设备、体育赛事医疗保障、运动员专项技术研究等领域，成为体育产业升级的“硬核担当”。
1 ^9 u& M. f+ W, v U不仅如此，广东体育企业积极适应市场变化，大力推进标准化与品牌建设。2024年全年，全省规模以上体育用品制造业营收增长5.7%，智能健身镜、户外影像设备、休闲船艇等“广东智造”纷纷出圈。不只是制造，“体育服务”同样迎来高光时刻。目前广东已有超9万家体育赛事相关企业，数量全国第一。# U3 o8 S' J! [
弓已拉满，箭已上弦。广东体育产业，正以一股强大的爆发力，射向高质量发展靶心！
e' b3 i8 J$ c4 K* L% Z' v; ?统筹：凌慧珊" L# p& f& _; o2 K* d. a
文：南都研究员 孔令旖
5 ~( s/ U' j, M7 f制图：张博 李思萌（即梦AI）/ h! B% g1 M0 q- G) {. [
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