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一首3分22秒的歌曲,能装载多少人的理想生活?
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$ r) T, L. a# I! B% P' O5月24日～5月31日之间,数万网友将心中的理想生活以文字、照片等形式向天猫投稿,这些朴实却掷地有声的故事和内容,化作一句句歌词和MV片段,最终凝结在了天猫代言人易烊千玺演唱的《生活就该这么爱》这首歌里,引发全网超1.5亿次的观看。 * x1 v0 \0 A* w/ Y6 t
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当全民参与一首新歌的孵化,多元化、个性化的声音才能被听见。而这,也正是天猫2022年最想做的事:在电商进入留量时代的当下,将“做好每一个用户的感知和体验”作为灯塔,搭载百万品牌驶向消费者的热爱之境。这首万人共创的天猫618主题曲《生活就该这么爱》,便是巨轮起航的号角。 6 r# N7 L8 Z% P- F2 ~' P0 I
E! p6 B$ Y4 G3 X一、万人谱写理想生活之歌
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如果问一个创作者,一首歌的诞生他最快乐的环节是?答案很可能是两个字:过程。因为一部小说能有1000个结局、一首歌能够有1000种版本,作者只是选择了其中一条旅程走下去......换句话说,创作的真正乐趣便在于它文本的开放性。 " k, a( W) x6 _9 g
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5月24日,天猫发布了一条易烊千玺参演的预告视频,向全网征集网友们的理想生活故事及照片,邀请全民共创理想生活之歌《生活就该这么爱》,顿时引来数万网友的围观,相关话题词阅读破20亿,讨论量超300万。
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在话题词#千玺唱出你的理想生活#下也成了人们吟诵理想生活的集体空间: : F8 s' K; F7 z5 n
2 L+ M2 u7 P) Z( j3 Z/ E+ @我的理想生活,是当海滩辣妹..... ; i( R' v2 {' o, v; l
* O0 J. o$ e x/ u6 T: Z3 I; {我的理想生活,是父母在身边......
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% W% h2 j/ _# D W我的理想生活,是要和心爱的人环游世界...... 2 B3 @( D. v/ A% N4 g
' J0 y$ C5 U/ h我的理想生活,是三餐四季,三五好友,见风景见世界......
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我的理想生活,是每天早晨有牛奶和鸡蛋......
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我的理想生活,是宇宙尽头还有爱...... & g8 O) H; q. T: E
; R, N: F/ \. k$ |% H' z5 N) E于是,互联网的世界里多了一场万人共谱理想生活之歌的吟颂之旅,而现实世界多了一些对于理想生活的向往与构筑。
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二、网友和摇滚乐的“梦幻联动“ * J2 x ^5 R9 o8 g# F
7 W0 H# @/ ~9 n8 x5月28日,一个“天猫618主题曲改编自一首很酷的摇滚歌曲”的消息火速传播。随后国内集结最多乐队的独立唱片公司“摩登天空”官微正面回应,让网友猜歌名并许诺抽取幸运儿“承包下半年的livehouse”。瞬间摇滚圈的乐迷也按耐不住了,其中一小撮嗅觉灵敏的歌迷们,甚至猜出了这首歌的原创——摇滚乐队“后海大鲨鱼”。 0 m; B C) L; T, b- N
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一支摇滚乐队的歌曲由上万网友二次创作,再由代言人千玺演绎,究竟会产生什么样的化学效果? 7 x7 h! w, s% d1 N9 I% @3 a: W, l
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终于在5月31日,一首由千玺进行演唱和出演的天猫618主题曲《生活就该这么爱》震撼出炉,歌词皆取自于网友投稿的理想生活故事,当中不乏网友亲述的真实声音;编曲来自后海大鲨鱼乐队的经典作品《心要野》。MV则由网友投稿的理想生活照片集锦而成,以拼贴画的形式呈现出理想生活的异彩纷呈。
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* C, G% U9 ]3 w$ P0 _/ ^6 F/ i3 z改编自《心要野》的《生活就该这么爱》,表达了对理想生活的向往。从摩登天空公号的文章得知,这个全新的改编版本是由付菡和乐队的伙伴,一起在录音棚就音色、编曲、乐器之间的配合一点一点抠出来的。主唱付菡亦担任此次主题曲的制作人。后海大鲨鱼乐队是国内顶尖的女主唱乐队,主唱付菡则兼具唱作人、导演、艺术家等多重身份为一体,以她为核心的后鲨有着超出一般摇滚乐队的艺术价值。 / l @( O! j' o0 z8 M
6 L( x. V9 G; M) c o% D《心要野》主题表达的是“活在当下,过自己的理想生活”,这与天猫理想生活的slogan有着异曲同工之妙。改版版本《生活就该这么爱》希望以此鼓舞每一位热爱生活的人,心怀理想,努力去实现自己的理想生活。就像歌里唱的“我想为你唱 |
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