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顶级IP强强合作,HOTDOG正式发布陈情令泰迪珍藏系列
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6月27日正值《陈情令》开播三周年之际,国内领先的数字藏品平台HOTDOG联手天络行旗下超人气IP“泰迪珍藏”(TEDDY BEAR COLLECTION)加持《陈情令》中多位经典角色造型,在今日首发「陈情令泰迪珍藏系列」,并同步发布实体手办。
(陈情令泰迪珍藏系列手办)
《陈情令》是由墨香铜臭所写的《魔道祖师》改编而成,由王一博肖战担任双男主。自2019年开播以来,荣登全球电视剧前五十,形成现象级追剧、现象级造星的《陈情令》,一路人气爆棚不曾有过丝毫消减,甚至就连其名字本身都已成为中国当下脍炙人口的重量级IP。在《陈情令》开播的同一个夏天,电视剧就得到了人民日报的点名表扬,称“服化道有国风之美,兼具传统文化特色”本次合作势必再次掀起一股《陈情令》的夏日热潮。
同时,天络行旗下王牌IP之一的“泰迪珍藏”以其年轻潮流化、亲近年轻人内心的IP形象传递的是爱与陪伴,给予粉丝多样化的生活体验,是沟通Z世代年轻受众的桥梁。自2015年发布至今,“泰迪珍藏”已然成为本土原创IP的主力军。此次强强联合,“泰迪珍藏”作为中国原创IP,与HOTDOG一起用场景化、年轻化、数字化的构想不断赋能中国IP,以数字技术加持,破圈IP新高度。
此次合作发布的首款「陈情令泰迪珍藏系列」便是《陈情令》中的代表角色之一「魏无羡」,可爱的泰迪珍藏就如原著中的魏无羡一般性格乖巧有趣,但当他手持“陈情”吹奏之时,又是如此的深沉。让用户在「陈情令泰迪珍藏系列」中,开启一段荡气回肠的仙侠之旅!
作为国内领先的数字藏品平台,HOTDOG不光探索新消费场景的创新合作,同时也不断寻找更大的舞台,通过自己企业技术优势,推动中国元宇宙行业落地商业化进程。平台始终致力于希望通过“创意、潮流、艺术、科技”四位一体的理念,利用创新的技术打造颠覆传统的沉浸式体验,将潮流与跨界艺术串联,虚拟世界与现实社会交互,让品牌与消费者在互动中增强认知,更好连接品牌、创作者与消费者。通过创新的技术打造颠覆传统沉浸式体验,HOTDOG将国产IP传递出的无可比拟的力量和情感,以分布式存储体系实现数字化的永续保存,也将承载更丰富的资产价值,打通新型IP消费场景,助力中国数字产业良性发展。
关于HOTDOG
上海瓣鼎网络科技有限公司成立于2019年,旗下核心产品HOTDOG APP是致力作全球领先数字潮流艺术收藏品综合创意平台。HOTDOG通过“创意、潮流、艺术、科技”四位一体的理念,利用创新的技术打造颠覆传统的沉浸式体验,将潮流与跨界艺术串联,虚拟世界与现实社会交互,让品牌与消费者在互动中增强认知,更好连接品牌、创作者与消费者。平台聚集了1000万潮流年轻用户,签约艺术家75000多名,涵盖英法美日韩等二十余个国家,连接近1000所国内外高等院校,拥有众多线下艺术展馆资源。
HOTDOG已经获得多项现有政策下的合规经营资质,包括《艺术品经营机构备案证明》、《增值电信业务经营许可证》及ICP备案等,并已取得区块链信息服务备案(沪网信备31011222333571300014号),并且正式入驻中国移动通信联合会元宇宙产业委员会成为委员会第一届常务委员单位,中国仿真学会元宇宙专业委员会成员,中国通信工业协会信息化科技创新专业委员会副会长单位,也是中国计算机行业协会元宇宙产业专委会创始成员。HOTDOG着眼于区块链技术在知识产权领域的应用,立足于数字艺术产业的蓬勃发展,针对未来的战略布局,坚定不移的加强关键核心技术研究,拓展元宇宙赋能场景,不断致力于传播中华民族文化。
来源：金色财经 |
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