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目前数字藏品以数据文件为载体，其本质是实物作品或者数字作品的数字化形态的复制品。数字藏品来源的合法性，与作品版权和物权密切相关，如何做好作品版权保护和授权链清晰？
7月21日，传商邀请到了【元代科技 创始人 宣雯】一起参与热点话题关于数字藏品平台的IP版权确权责任的线上讨论。沙龙为传商“元宇宙生态系列活动”的第16期，由元宇宙整合营销推手江江老师主持并整理。
先自我介绍一下，我是元代科技的创始人宣雯。元代科技有两大部分业务：第一是为国内外品牌提供NFT的营销服务，我们直接对接各大品牌和传播机构、广告公司等，帮助他们建立品牌元宇宙和NFT的营销作为数字营销的一部分。另外一部分业务是有一个自己的数字藏品的发行平台——元代数藏。
聘请专业律所帮助平台审核版权不可少
国内很多数字藏品一直存在着版权上的问题和争议，元代数藏从今年3月份上线以来，算是国内比较早期的一个数藏平台，我们从一开始就非常有意识去维护数字藏品的版权问题。因此在平台上线之前，我们在上海就找了国内最顶尖的律所，作为我们常年的法律顾问团，帮助平台去进行IP版权的审核。
元代数藏是基于树图链上的主流数字藏品平台之一，我们有一个非常强大的艺术家网络，覆盖了各个艺术高校、设计学院、美术馆和创意工作室，以及独立艺术家，包括之前合作过冬奥会开幕式的视效导演熊超，中国当代艺术家Kim Xu，时尚潮流媒体《Steppy潮流周志》，以及与国内顶尖的元宇宙公司合作的《元宇宙公民》IP。那我们怎么能确保挑选出来有价值的数字藏品能够保证它的这个版权和确权？从影音制品、图片、创作者绘画作品等等，我们也在请教专业律师团的同时不停地学习和摸索。
作为数字藏品平台，元代数藏发行的数字藏品分为两种类型：
1. 第三方合作IP。大多数数藏平台可能并不是发自己自有版权的藏品，而是和第三方IP方合作来发行数字藏品。
2. 平台自有IP。元代数藏打造自己的元宇宙IP《元宇宙史诗》，结合了不只是数字藏品，也包括网络小说、原创周边、虚拟偶像、3D元宇宙数字展馆，通过虚拟经济赋能实体经济，虚实结合的模式全方位打造。对于这类平台自有IP，我们做好著作权登记这些就可以，相对于第三方合作IP的版权责任更为简单，今天我们主要讲第三方合作IP的版权确权问题。
数藏平台如何避免IP版权坑？
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