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[虚拟币交流]
Nike因关闭NFT项目遭遇500万美元诉讼 因损失而起诉（转）
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Nike正面临一群投资者的诉讼，他们声称公司突然关闭其数字收藏品项目RTFKT，导致他们购买的资产价值蒸发，面临重大损失。 在周五于布鲁克林联邦法院提起的集体诉讼中，澳大利亚居民Jagdeep Cheema和其他原告指控Nike通过在2024年12月关闭平台，实施了“拉地毯”（rug pull）行为。 他们声称，Nike的决定导致其品牌的非同质化代币（NFT）及相关加密货币资产市场崩溃。原告表示，如果他们知道这些代币是未注册的证券，且Nike可能会在没有任何警告的情况下放弃该项目，他们就不会以当前价格或根本不会购买这些NFT。 Nike总部位于俄勒冈州比弗顿，尚未对该诉讼作出评论。
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& H& p! N& k; k) j: CNike的数字化雄心在RTFKT关闭后遇到障碍这家体育用品巨头于2021年进入NFT领域，收购了RTFKT，这是一家融合了游戏、文化和区块链技术的数字时尚与收藏品品牌。公司将此次收购宣传为进军下一代创新的举措。 在RTFKT的巅峰时期，其NFT的销售额约为1.68亿美元，得益于Nike的营销力量和对数字所有权日益增长的兴奋情绪。 然而，势头逐渐消退。Nike在2024年12月2日宣布RTFKT的停运，并表示创新精神将通过受到品牌启发的创作者和项目继续传承。 ; Z+ N6 ~4 i1 s0 ^3 x9 |9 D& C
7 G" n' l i* mNike因未披露NFT风险面临压力投资者认为Nike关闭RTFKT让他们措手不及。他们声称，公司未能披露与NFT相关的监管风险。此外，他们指出，NFT在美国证券法下的法律分类仍然未定。
9 ], E- R, A+ K该诉讼要求赔偿超过500万美元的损失。诉状指出，Nike涉嫌违反纽约、加利福尼亚、佛罗里达和俄勒冈的消费者保护法。此外，此案还提出了更广泛的问题，即随着对数字资产的监管审查不断加强，品牌应如何应对Web3项目。
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