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[lastpost] => 2344055 【天策2020双旦嘉年华】，万元大金矿，联合【众鑫娱乐】寻找挖金手（开奖帖） 1610638563 女人爱足球
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[table]
; @- ]( E& t V% w$ P7 f+ m[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。 ]/ }' U7 m& }4 H/ ?9 ~5 w M# q
6 V' }2 X" z; `3 Y- P 最具潜力彩民& Q4 A- \. r' U
; m' A# J+ x) M
休闲性群体
: k) j# M6 w& x# H3 h0 L% j7 F& y
月收入5000元以上
: Z I. r% [! B% L+ R. V0 X
' x1 m0 V" ^( N4 ] 该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。/ ]+ R. n4 w6 ]3 F- I
4 V) W) [: U" o9 S- P: |5 O8 F3 I 这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。8 ~8 ^5 W; n% i, y$ E( M- i
( f& O6 ]& R% K& l, x/ e* q
因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。8 f4 R, ]# N8 `
4 m2 {8 ]' e; W6 a8 O6 b: Y/ W. W2 v 最敢花钱彩民' Z1 I @0 F- A0 w% |) y% l# u
& n2 i4 V6 o0 m) ^; [ 娱乐性群体2 s( g* h8 v. s4 D5 f7 A
4 s8 l. N8 n! a* X0 B 月收入3000元至5000元
5 x( j: f2 E/ X9 }0 y. J2 Z9 q; Y( D3 h9 e" P: P
该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。2 H) M$ M9 x, G
5 @: |' r$ u& X1 |* G1 o
这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。
# a. u, ~4 K/ X" d/ {' X! q1 ]/ v- l% M- A$ t$ v9 N+ |0 n1 k, ^- m
综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。$ A# d# O H9 g7 x* c
j: ?! i; R2 P 最有目的性彩民
% U0 \* \' M! e% }7 y$ X/ h) n% k
% N" v6 g$ Y ~( O# e. b 改善性群体) Y( W! {) R4 L
; Q5 w: F1 E4 `9 M- x% a# j 月收入3000元以下5 a" d9 B- J# s& \! V
) _; [( g+ Z$ z4 R9 \$ f) z 该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。
5 p$ e' {% |7 l" f" {: ~1 b* D$ F- c5 j8 j7 ]+ a/ x/ j2 t
在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。
* K; }9 t3 d8 ]7 n& [* X; f8 q6 o* _& q) x8 g6 D; c5 m
该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]! s8 Y( q1 `8 g
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