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七个月彩市销量逾900亿 即开与竞猜为增长亮点
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公益时报讯（记者 常鹏） 记者日前从财政部获悉，2010年7月全国共销售彩票132.74亿元，与去年同期相比，增长了23.1%。其中，福利彩票的销量达到了78.44亿元，与去年同期相比增加了16.28亿元，增幅为26.2%；体育彩票的销量则为54.30亿元，同比增长了8.59亿元，增幅为18.8%。# d% v# F" d7 ?* a
而截至7月份，我国彩票市场1-7月的累计销量一共达到了905.10亿元，与去年同期相比增加了169.49亿元，增幅达到了23.0%。其中，福利彩票前七个月的销量为525.47亿元，同比增长106.38亿元，增幅为25.4%；而体育彩票的销量则达到了379.63亿元，同比增长了63.11亿元，增幅为19.9%。( C- h* ~* E, _( L n% c& Q1 V7 T
乐透彩票销量占比最大) E" e1 G' ?4 Y$ U. _
记者还了解到，从游戏的分类来看，在7月份，乐透数字型彩票的销售额达到了89.82亿元，同比增长了5.90亿元，增增幅为7.0%，占据本月彩票总销量的67.7%；网点即开型彩票的销售额则为23.25亿元，同比增长了2.48亿元，增幅为12.0%，而中福在线即开型彩票销售额为7.76亿元；今年大热的体彩竞猜型彩票的销售额为11.91亿元，同比增长了9.24亿元，增幅高达346.1%——即开型彩票和竞猜型彩票则分别占据了本月彩票销售总量的23.3%和9.0%。3 }) J( c! x/ r G
而根据1-7月数据的统计显示，乐透数字型彩票的销售额达到了622.26亿元，与去年同期相比增长了59.94亿元，增幅为10.7%，占据彩票总销量的比例高达68.7%；网点即开型彩票的销售额为170.97亿元，同比增长了28.83亿元，增幅达到了20.3%；中福在线即开型彩票的销售额为43.25亿元，同比增长了42.71亿元；竞猜型彩票的销售额则是达到了68.61亿元，同比增长了37.99亿元，增幅高达124.1%。
# `! O) i7 u9 o5 g" I 竞猜增幅成为一大亮点
& Q! L/ ^* G# z2 j F$ u. m 另据了解，与去年同期相比，7月份全国有26个省份的彩票销量出现了增长。其中，销量增长前三名的省（市）分别为广东、江苏和北京。
0 F/ Q' _5 y8 j3 ] 今年前七个月的累计数据显示，广东、江苏、山东成为前七个月彩票销量增长最多的省份。
: ^ T! W& g( C* N& j 竞猜游戏成为前七个月销量增幅的一大亮点。据有关人士介绍说，今年竞猜游戏增长的主要原因在于竞猜店的扩大和南非世界杯的影响力。在去年的前七个月中，全国只有五、六个省份设立了竞猜店，总数仅有几百家。而截止到今年的七月份，全国除了北京的30个（在体彩中，深圳不为单列市）省、市、自治区都开设有竞猜店，总数也已经达到了四五千家。并且，受到今年夏天南非世界杯的影响，彩民们对于竞猜游戏的热情空前高涨。据了解，世界杯前，竞猜游戏每周的销量约为七八千万元，世界杯期间的周销量最高时曾达到了3.15亿元。该人士还告诉记者，根据体彩有关部门的规划，在今年年底前，全国竞猜店的数量将会达到1万家。因此下半年，随着更多竞猜店的设立，竞猜游戏的热度还将会持续。% W3 d9 P' `% f7 I+ W
随着第三季度的临近，彩票一年中的黄金销售期即将到来。据业内人士介绍说，每年的三、四季度都是彩票一年中的销售旺季——第一季度容易受春节假期影响；第二季度由于是夏季，容易受到雨水和洪涝灾害的影响。相信在今年下半年，彩票销量还将会有更大的发展空间。 |
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