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竞彩上市3年累计销售238亿 筹集公益金42亿
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[color=#000][font=Simsun]NBA季后赛悬念迭起，五大联赛收官步步惊心，欧洲杯备战厉兵秣马，奥运军团整装待发，在世界体坛最红火的5月，竞彩迎来了三周岁的生日。自从2009年5月1日上市以来，竞彩已经陪伴国内彩民走过三载春秋。在过去一年里，竞彩屡创销量新高，极大丰富了彩民的娱乐生活，受到广大彩民的追捧。 截至2012年4月30日，竞彩上市以来的累计销量已达238亿元，其中足球游戏200亿元，篮球游戏销量38亿元。去年同期竞彩的累计销量为100亿元，过去的一年里，竞彩又创造了138亿元的销量，超过前两年的销量总和。自从今年3月“竞彩普及日”活动开展以来，在固定奖金提高、让球数减少等利好措施的推动下，竞彩销量直线上升，2012年4月创造了日销量1.19亿元，周销量5.37亿元，月销量20.5亿元三项新纪录，在竞彩历史上写下浓墨重彩的一笔。 作为国家公益彩票，竞彩上市3年来为国家筹集公益金42亿多元，为资助体育事业、补充社会保障基金和支持医疗、教育、援助灾区创造了坚实的物质基础。值得一提的是，在欧洲杯前夕，竞彩再次推出冠军、冠亚军竞猜游戏，实现了竞标赛玩法的常规化发行，今年后每届欧洲杯、奥运会、世界杯等重大赛事，竞彩冠军、冠亚军竞猜游戏将成为广大球迷支持自己喜爱球队的最佳渠道。 过去一年来，竞彩还不断改良玩法，推出足球猜比分、篮球胜分差两项单场固定奖金玩法，实现了与国际通行玩法的进一步接轨，同时开售足球胜平负8关，足球半全场、猜比分、篮球胜分差的4关投注，在市场上引起了强烈的反响。 过去一年来，竞彩将足球运动普及与彩票推广相结合，推出了包括竞彩专家全国巡讲、风云足球争霸赛等丰富多样的系列营销活动。这些活动不仅丰富了彩民的娱乐生活和赛事知识，还倡导了积极、健康、向上的体彩文化。去年以来，竞彩网点的数量保持有序增长，截至2012年4月28日，全国已授权开售的竞彩网点共计18283家，去年11月北京市开通第一台竞彩终端机之后，竞彩已经覆盖全国31个省市共379个城市。(安颖)[/font][/color] |
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