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一首3分22秒的歌曲,能装载多少人的理想生活?
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5月24日～5月31日之间,数万网友将心中的理想生活以文字、照片等形式向天猫投稿,这些朴实却掷地有声的故事和内容,化作一句句歌词和MV片段,最终凝结在了天猫代言人易烊千玺演唱的《生活就该这么爱》这首歌里,引发全网超1.5亿次的观看。
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当全民参与一首新歌的孵化,多元化、个性化的声音才能被听见。而这,也正是天猫2022年最想做的事:在电商进入留量时代的当下,将“做好每一个用户的感知和体验”作为灯塔,搭载百万品牌驶向消费者的热爱之境。这首万人共创的天猫618主题曲《生活就该这么爱》,便是巨轮起航的号角。
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" ?5 Q) S! C( q# [: z# {3 M% H+ l4 n一、万人谱写理想生活之歌 4 q2 S6 }" H: W7 R: n. _
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如果问一个创作者,一首歌的诞生他最快乐的环节是?答案很可能是两个字:过程。因为一部小说能有1000个结局、一首歌能够有1000种版本,作者只是选择了其中一条旅程走下去......换句话说,创作的真正乐趣便在于它文本的开放性。 ; o) S3 j- x; B# ]' W
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9 H( M; i0 c+ {0 `$ f3 p2 l5月24日,天猫发布了一条易烊千玺参演的预告视频,向全网征集网友们的理想生活故事及照片,邀请全民共创理想生活之歌《生活就该这么爱》,顿时引来数万网友的围观,相关话题词阅读破20亿,讨论量超300万。 4 w' C2 u! b% @% U& W
- v; O& D7 b( U3 ~' F在话题词#千玺唱出你的理想生活#下也成了人们吟诵理想生活的集体空间: & W; I& G5 R; a2 l* Q( w
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我的理想生活,是当海滩辣妹.....
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我的理想生活,是父母在身边...... 6 w0 s; S* ]" F' S7 L* D9 o3 Q8 ~
. \) t9 h7 d) A我的理想生活,是要和心爱的人环游世界...... " {3 e9 P$ K% S4 v
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我的理想生活,是三餐四季,三五好友,见风景见世界......
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. y0 P1 g7 m3 \4 s# C8 V$ ?我的理想生活,是每天早晨有牛奶和鸡蛋...... ) q& W% g3 Y' b
9 w- t V1 B/ W9 O. {我的理想生活,是宇宙尽头还有爱...... ) v+ A8 }% |/ x; K* H% _
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于是,互联网的世界里多了一场万人共谱理想生活之歌的吟颂之旅,而现实世界多了一些对于理想生活的向往与构筑。
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' c: {, t4 X! c- i3 x二、网友和摇滚乐的“梦幻联动“ 7 X+ }' B& m# @/ `; ?5 t1 z @
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5月28日,一个“天猫618主题曲改编自一首很酷的摇滚歌曲”的消息火速传播。随后国内集结最多乐队的独立唱片公司“摩登天空”官微正面回应,让网友猜歌名并许诺抽取幸运儿“承包下半年的livehouse”。瞬间摇滚圈的乐迷也按耐不住了,其中一小撮嗅觉灵敏的歌迷们,甚至猜出了这首歌的原创——摇滚乐队“后海大鲨鱼”。 $ ]; o z3 C) K1 m
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一支摇滚乐队的歌曲由上万网友二次创作,再由代言人千玺演绎,究竟会产生什么样的化学效果? $ {7 U6 Z1 w# X0 b1 K
. w% z5 ~0 V, L& \终于在5月31日,一首由千玺进行演唱和出演的天猫618主题曲《生活就该这么爱》震撼出炉,歌词皆取自于网友投稿的理想生活故事,当中不乏网友亲述的真实声音;编曲来自后海大鲨鱼乐队的经典作品《心要野》。MV则由网友投稿的理想生活照片集锦而成,以拼贴画的形式呈现出理想生活的异彩纷呈。
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" F& i3 h% ^8 g+ R+ Y改编自《心要野》的《生活就该这么爱》,表达了对理想生活的向往。从摩登天空公号的文章得知,这个全新的改编版本是由付菡和乐队的伙伴,一起在录音棚就音色、编曲、乐器之间的配合一点一点抠出来的。主唱付菡亦担任此次主题曲的制作人。后海大鲨鱼乐队是国内顶尖的女主唱乐队,主唱付菡则兼具唱作人、导演、艺术家等多重身份为一体,以她为核心的后鲨有着超出一般摇滚乐队的艺术价值。 ' F8 o/ [% L( K9 k1 e1 I9 y1 f d
6 ~: U' O- }) w3 o1 o! e+ `4 X《心要野》主题表达的是“活在当下,过自己的理想生活”,这与天猫理想生活的slogan有着异曲同工之妙。改版版本《生活就该这么爱》希望以此鼓舞每一位热爱生活的人,心怀理想,努力去实现自己的理想生活。就像歌里唱的“我想为你唱 |
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