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[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。4 K9 G$ `4 _ ]; n. o. v& B; j
( c1 x' S9 a4 F; z# Q+ i
最具潜力彩民
v* ~* T$ T* Z t& o9 R
" Q2 z. N$ V3 B& V1 `9 |! a; l) P 休闲性群体; u/ c! u0 Y( B8 ~
4 d; K/ k& ^' S1 u( @ 月收入5000元以上
9 W0 Q1 I9 a5 ]: I% \, M; O1 s4 p! l- V) e+ P8 d
该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。
3 _+ `" `- @8 G% W9 {
3 r! ^' E" @, }; O- V. u 这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。
8 ]- q; d9 o" B6 X% S4 Y1 c' t4 _4 h, e: c1 Z K' {2 K: G
因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。; f6 D; N+ p# `( E3 y* @
3 X8 |' J. m9 J/ X1 } 最敢花钱彩民
' v4 H4 O. C( }# L
5 J8 N# K4 c$ ]. R$ l* K( v 娱乐性群体- M, b* q& q6 D8 C
/ m1 l4 z- s- s' X7 s8 ~+ H( ~: }0 Z& R 月收入3000元至5000元
1 |4 s. K% e7 u! H8 X
+ A7 H; C. S: s8 @- f 该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。6 E; u- m" w9 I( r+ b! v
) O& i4 Q/ v, S$ |8 {
这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。5 o1 F/ J( L& B6 d/ ]
+ V) o7 i; s6 L, I+ I( J0 H
综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。5 W+ |' ], u# ?& H5 a
: ~* m9 v3 Z0 p- ?4 u% L 最有目的性彩民: B% \' x& E; F
) |9 b% D& K8 y% r1 Y: ^
改善性群体2 l% @6 Q" H3 i) e
6 ~7 C6 X# a" h4 j- r 月收入3000元以下
$ [1 z. ~0 o9 p( k4 d, B* M2 z1 M/ y5 w; f. J" X5 ?$ X5 Y
该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。4 ]% D% Z2 J$ g. W8 y
% l% u% J+ D' P* d& j9 [- ]! P6 U
在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。
. \& I* w( O1 l7 {3 \8 N- K8 J8 _- B M
该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]! ` f5 o1 h" X. }. U
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