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经验：乡镇彩站热销福彩“刮刮乐”有高招
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究其原因，还要从该站开业说起，彩站是在去年年中开设的，站主王姐为人开朗，善于交谈，考虑到自己是刚接触彩票销售，很多东西都不太了解，于是王姐自开业起就经常到市内的各个彩站取经，学习别人的经验。9 W* P& b. E! x( U- b" A+ k& L
一次学习中结识了桦甸福彩中心站的站长江大姐。听江大姐分析，卖电脑票需要有一定的推荐号码的经验，要费很多的心思才能拢住彩民，需要长时间的积累，刚开始不如卖刮刮乐，“刮几张就会出奖，且票种多，趣味性强，不受彩民的年龄限制，卖得好福彩中心还有奖励政策。”于是，采纳江大姐建议，王姐便开始在刮刮乐的销售上做起文章。
4 i* f6 P1 e: r' P; c/ d6 M3 t 首先是服务，每当有彩民上门时，先跟彩民打招呼，一句“您来了”会拉近与彩民的距离。在彩民打票时站起身询问彩民的购票要求，积极推荐刮刮乐彩票，展示刮刮乐彩票的品种和票样，不管买不买最后都要说一句“祝您中奖”、“祝您好运”的话。
/ ~/ z n: Z& E 其次就是刮刮乐的展示，王姐参照参加省福彩培训里的中奖展示一课，自己做了一个中奖板，而且还把奖金在50元以上的中奖彩票拼接成“中大奖”的图案贴在一个铝塑版上，用红笔把中奖图案或数字连同中奖金额圈起来，在票面上醒目标注中奖金额，挂在自己的彩站前，让来往的人们都能注意到这有彩站。" Z8 u& _# Q, b
在有就是刮刮乐的销售技巧，王姐说刮刮乐彩票都有好听的名字，寓意好，图案也精美，玩法更多样，像“欢乐嘉年华”、“百发百中”特别适合年轻人，而“发奖金”、“和气生财”特别适合打工者和个体经营者，像“中秋送福”、“九九重阳”这样富有节日氛围的彩票，则更适合在节日期间大力推销。同时也要针对不同的购买人群，不同的身份特征，推荐适合的玩法，投其所好。" s7 S# k& i& X% y
对此，王姐也感言：“通过刮刮乐的销售和宣传，一年多来我也更深地感触到，自己选择的这份职业不仅光荣而且责任重大。还需要向其他优秀彩站多学习，希望能把我的彩站打造成桦甸市最有名的福利彩票明星站。”（公益时报记者 刘玫梅 通讯员 郑智文） |
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